After receiving widely-positive response to Kaye Communications Founder and Chief Strategist Bonnie Kaye's opening
remarks as Emcee at the July Greater Boca Raton Chamber of Commerce Monthly
Membership Breakfast, we are proud to share them below:
Kaye Communications (KCOM) is your Seriously Strategic!℠ Communications "Think Tank" and award-winning leader in regional and national public relations and
integrated marketing. Below are Bonnie's
opening remarks from the Chamber Breakfast at Woodfield Country Club sponsored by
Florida Atlantic University, with spirited presentation by Dr. Patrick Chun, FAU
Director of Athletics.
Good morning, I am Bonnie Kaye, founder and chief
strategist at Kaye Communications Integrated Marketing & Public Relations,
a board member of the Boca Raton Chamber of Commerce and Instructor of the Young Entrepreneurs
Academy (YEA!).
July is a very important month in the
business cycle. To use a football term appropriate for today’s program, July
marks the official 2013 halftime for our businesses… it is the critical time for
planning your end game.
So
to borrow from a proven educator -- Sesame Street, I am dedicating this morning
to the letter “P”…the Kaye Top 10 P’s to get you in shape for a victorious championship.
1)
Always start with Passion…It's a defining game-changer!
2) Plan well. To empower your
brand, you can’t leave it to chance!
You
need to be Seriously Strategic!℠
3) Be Pre-emptive. Remember to prepare
for the unexpected as it will happen and you want to be penalty-free.
4) Be Progressive. In this fast-paced world, tomorrow arrived yesterday.
5) Be Precocious.
Ask questions because questions often lead to
“smarter” solutions… and most importantly: innovation.
6) Be Prophetic. Remind yourself of
your vision and mission every day as you plant the seeds for next stage of
growth… don’t be afraid to re-invent or make revisions if the business-scape
requires.
7) Be Protective. You've worked hard
to get where you are; protect what you have as you take risks to
grow and expand.
8) Be Proud… but not so proud you
don’t ask for counsel or help.
You want
to surround yourself with those smarter than you!
9) Actively Promote
what makes your brand authentic to the right
people (key niche audiences).
10) Pay it forward! Make vital
private-public partnerships that make your community strong. Participate in
Boca Chamber Festival Days, Golden Bell Scholarship Fund, and Young
Entrepreneurs Academy (YEA!).
Make the most of your halftime…its the perfect time for planning your end-game, enlisting experienced coaches (strategic “Think Tank” advisors), cheerleading your brand, engaging with your fans and rallying new ones to drive greatness. It’s a perfect time to “Buy Chamber!”
