January 14, 2014

Developer Forms Strategic Relationship with PR & Marketing Firm to Attract Major League Baseball Spring Training to Boca Raton


Kaye Communications, Inc. Tapped
To Launch Business And Community
 Engagement “Education Outreach”
Initiative To Garner Public/Private Collaboration
For Exploring Spring Training And
Other Economic Development Projects
And Infrastructure In Boca Raton

BOCA RATON, FLA. (January 14, 2014) – Glenn E. Gromann, President of Center Realty Associates/Prestige International Realty (Center) announced plans today to promote the benefits and advantages of bringing Major League Baseball (MLB) Spring Training to Boca Raton in support of major economic development objectives and infrastructure in the area. This includes garnering support and funding for a proposed SFRTA Tri-Rail station by the Boca Center retail/hotel/office complex in the Town Center area and seeking to involve Florida Atlantic University (FAU) and the NCAA in the overall baseball initiative.
In order to support these initiatives, Gromann and Center have formed a strategic relationship with Kaye Communications, Inc. (KCOM), an integrated public relations and marketing firm that designs and implements regional and national broad-based communications programs for corporations, retail and mixed-use lifestyle destinations, hotels/resorts/private clubs and restaurants, entertainment companies, cultural arts venues, sports organizations, healthcare providers, real estate development firms, professional service firms and government agencies.
Gromann is seeking to “bring new and low intensity uses, such as MLB Spring Training, which complement the existing City/FAU recreation and sports infrastructure and to provide a value-added benefit and draw to existing office, hospitality and retail components in the area.”
He notes that Kaye Communications is no stranger to the City of Boca Raton, its stakeholders and assets, having been tapped by the Boca Raton CRA to conceive its revitalized “Downtown Boca” destination branding and then implement its marketing, community engagement, alliance-building and media relations program for several years.
“In fact, I don’t know any other PR professionals that have had more impact on more Boca Raton brands than Jon and Bonne Kaye and their firm,” added Gromann. “Their reach and established relationships are deep and broad, from tourism, sports, business advocacy and economic development organizations to community-driven grassroots, educational, residential and nonprofit groups.”
Other regional iconic brands Kaye Communications has long impacted since its inception 18 years ago include the Boca Raton Resort & Club; the Allianz Championship, a PGA Champions Tour event; Town Center at Boca Raton; Royal Palm Place; Broken Sound Club; Boca Raton Bridge Hotel; Promise Healthcare; Penn-Florida Companies, the Charles E. Schmidt College of Medicine at FAU, Palm Beach International Film Festival, and even Countess de Hoernle’s 100th milestone birthday celebration.  National brands that have tapped Kaye Communications for regional debuts and re-inventions, have included Cartier, Muvico Theaters, Loews Hotels, California Pizza Kitchen, and Boston Market.
The potential economic benefits MLB Spring Training could bring to the City are significant and exponential, cites Gromann. “We are talking about a potential $50 million initial investment or more in infrastructure and potential economic impact of $60 million annually. Boca Raton, which already hosts the Allianz Championship PGA Champions Tour event and which has a burgeoning athletic initiative underway at FAU, should be a natural destination site choice for MLB Spring Training.”
Gromann continued by adding that Boca Raton is one of the best managed cities in the country with the Mayor and City Council working well together along with the City Manager’s office and City Staff among some of the best around. An internationally recognized locale with easy access from airports and major thoroughfares, “Boca has kept taxes low and credit ratings high. The CRA has done a fantastic job with the Downtown Boca area with roadway and other improvements,” indicates Gromann.  “Now it is time for us to look at baseball.”
To keep current on news, events and ways in which to be a part of the “Boca4Baseball℠” initiative, follow the Boca4Baseball page on Facebook at facebook.com/boca4baseball and twitter @boca4baseball or contact Glenn E. Gromann, President, Center Realty Associates/Prestige International Realty (Center) ggromann@center-realty.com; (561) 289-7440 or Bonnie Kaye, President & Chief Strategist, Kaye Communications, Inc., bkaye@kcompr.com, (561) 392-5166-office; (561) 756-3099-cell (direct).

January 09, 2014


Media Contact:Bonnie Kaye, Kaye Communications
561-756-3099-cell; 561-392-5166-office
A reimagined California Pizza Kitchen is reflected in every detail,
from décor and design to new dining and bar
with an outdoor patio, new hand-tossed California-style pizzas,
innovative cocktails, wine flights and Wine on Tap
FORT LAUDERDALE, FL (1/8/14)— California Pizza Kitchen (CPK), the authority on California-style pizza and an industry leader in creative dining, today announced the completion of its newly reimagined Fort Lauderdale location on Wednesday, January 8, 2014.  California Pizza Kitchen’s Recipe for Reimagination features a complete interior redesign with a new bar and outdoor patio, new hand-tossed California-style pizzas and innovative, California-themed cocktail and wine selections.
“We have been anxiously waiting to introduce our reimagined restaurant in Fort Lauderdale, and we hope that it will inspire guests and remind them about what made them fall in love with California Pizza Kitchen in the first place. We are going back to our California roots to provide an authentic, elevated-yet-relaxed atmosphere for casual diners, families and foodies alike,” said California Pizza Kitchen CEO, G.J. Hart
The 5,981-square-foot Fort Lauderdale restaurant now seats 182 total guests in a redesigned communal space that includes new 8- and 10-seat family-style tables, as well as comfortable booths. An added bar area has a counter which seats 13 with additional bar and regular height tables. California Pizza Kitchen’s traditional pizza counter, which now seats 16, continues to be a focal point, giving guests the opportunity to interact with the Pizza Chefs and watch them as they hand-stretch and toss California Pizza Kitchen’s new hand-tossed pizza dough.
The new look was developed with sustainability in mind and California’s environmental roots are evident in the use of unfinished, reclaimed wood both inside and outside of the restaurant, offering a casual but refined feel that is very warm in color. LED lighting is used throughout the space.
The reimagined menu features a wide selection of signature flatbreads with new ingredients and flavor combinations, including a new spicy fennel sausage, two different types of pepperoni, fresh mozzarella, hand crumbled wild Greek oregano, freshly torn basil and more.
In addition to the main dining area, a new 325-square-foot bar patio offers an intimate, lounge-style atmosphere which seats up to 21 people. Guests can order from the full restaurant menu and enjoy an extensive selection of signature cocktails, including the “Coconut Kaffir Cooler,” made with Hangar 1 Mandarin Blossom Vodka, Perfect Purée Coconut and Kaffir Lime Leaves; and a “Strawberry Basil Martini” made with VeeV Acaí Spirit, Perfect Purée Strawberry and fresh agave sour. There are also three wine flight options, each with three, three-ounce glasses from the menu; and this location is introducing Wine on Tap, which utilizes reusable stainless steel containers, eliminating waste and maintaining quality from grape to glass.
From 3-5 p.m. and 8:30 p.m.-close, Monday through Thursday, the bar will offer an appetizer and drink menu with special prices on cocktails, wine, beer and select appetizers and small plates such as Spicy Chicken Tinga Quesadilla, White Corn Guacamole + Chips and Asparagus & Arugula Salad.
About California Pizza Kitchen
Born in Beverly Hills in 1985, California Pizza Kitchen (CPK) is a leader in authentic California-style cuisine and is widely known for its innovative menu items. California Pizza Kitchen provides a range of California-inspired dishes, from signature hand-tossed and hearth-baked pizzas, to imaginative salads, pastas, entrées, soups, sandwiches and cocktails. A Southern California classic, CPK incites international cravings in more than 11 different countries. For more information on California Pizza Kitchen visit cpk.com. Follow us on Twitter @calpizzakitchen, like us on Facebook at www.facebook.com/californiapizzakitchen and stay connected through http://instagram.com/californiapizzakitchen (#cpknextchapter).
“Recipe for Reimagination” Video Slideshow - https://www.youtube.com/watch?v=ywTdzfNp9Sw&feature=youtu.be
Media Talk, Taste & Tour Photo Gallery -- https://www.dropbox.com/sh/vgfy6bprkxjgalx/2yYVTlgue6