MEDIA CONTACT:
Kaye Communications, Inc. 561-392-5166
KAYE COMMUNICATIONS, INC.
RETAINED BY FEDERAL REALTY INVESTMENT TRUST
RETAINED BY FEDERAL REALTY INVESTMENT TRUST
FOR PUBLIC RELATIONS AND MARKETING
FOR ITS FLORIDA SHOPPING CENTERS:
FOR ITS FLORIDA SHOPPING CENTERS:
Tower Shops in Davie, Del
Mar Village in Boca Raton, and Courtyard
Shops in Wellington
BOCA
RATON, FL (July 8, 2013) -- South Florida-based Kaye
Communications, Inc. has been retained by Federal Realty Investment Trust to
support its market presence and engagement, re-development and diversified
tenant mix in Florida. The firm will develop and implement strategic
positioning and consumer-driven marketing and public relations initiatives for
Federal Realty’s three Florida
properties: Tower Shops in Davie, Del Mar
Village in Boca Raton and Courtyard
Shops in Wellington. Federal Realty is a real estate
investment trust with a portfolio of approximately 20 million square feet whose
properties include Santana Row in San Jose CA, Bethesda Row in Bethesda MD and
The Village of Shirlington in Arlington VA.
Recognized
for its successful communications initiatives Kaye Communications created and
implemented for such destination brands as Downtown Boca, Town Center at Boca
Raton: A Simon Property, Royal Palm
Place, Boca Raton Bridge
Hotel, Boca Raton Resort & Club,
Muvico Theaters, and retailers and
restaurants including Cartier, JR Dunn Jewelers, Ben & Jerry’s, Boston Market and California Pizza Kitchen, the firm will
provide Federal Realty with strategic shopping center brand counsel
and implement multi-channel consumer, business-to-business and community
engagement communications. Its scope of service for Federal
Realty includes marketing; website design, content development and
management; community relations; alliance-building; special events; media
relations and social media initiatives.
Kaye
Communications, Inc. is an award-winning, “seriously strategic!” integrated
public relations and marketing firm that empowers companies of all sizes
to grow and dominate their marketplace. The firm develops and implements
distinguishing “game changing” brand strategies; multi-channel communications
programs; relevant messaging and original content development, and
alliance-building and community engagement initiatives (identification,
initiation, cultivation and management) for local, regional, and national
clients. Practice areas include “think tank” counsel and implementation
for brand re-visioning and launches; consumer, B-to-B, and destination
marketing; media relations; digital, online and social media campaigns; and
crisis/reputation management communications supported by strategic copy writing
and full-service graphic design, including website design and build.
Clients include public and private businesses, entrepreneurs, purveyors
and retailers of consumer products and services, hotels/resorts/private clubs
and restaurants, healthcare providers, commercial and residential real estate
developers and trusts, financial services firms, professional service firms,
entertainment companies, cultural arts venues and government agencies.
Kaye
Communications is headquartered in Boca Raton, FL at South City Plaza, 1515
South Federal Highway, Suite 103. For more information on the firm,
visit www.kcompr.com,
call 561-392-5166, or email smartstrategiesstart@kcompr.com.
To inquire about community engagement opportunities with any of Federal
Realty’s Florida centers, contact Jon Kaye, Chief Marketing Strategist at Kaye
Communications via office phone or cell at 561-756-3097 or jkaye@kcompr.com.
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