Following Multi-Million Dollar Renovation of Iconic Boca Raton Hotel To Debut As Waterstone Resort & Marina - a DoubleTree by Hilton

DoubleTree by Hilton, AWH Partners and The Lane Organization 

Announce Multi-Million Dollar Renovation of Iconic Boca Raton Hotel

Waterstone Resort & Marina – a DoubleTree by Hilton
to Debut this Winter

BOCA RATON, Fla. (July 30, 2013) – DoubleTree by Hilton,  AWH Partners, LLC and The Lane Organization, LLC today announced the launch of a dramatic renovation of the Boca Raton Bridge Hotel, a waterfront hotel in Boca Raton, Fla, scheduled for completion in late 2013. The hotel’s transformation will be centered upon a bold redesign and new name that celebrates its distinctive waterside location – Waterstone Resort & Marina – a DoubleTree by Hilton. The property will continue to be managed by Spire Hospitality.

“The Waterstone Resort & Marina – a DoubleTree by Hilton will offer the perfect convergence of forward design, intuitive hospitality and casual waterfront comfort,” said Matthew Lane, principal, The Lane Organization, LLC. “The strength of the DoubleTree by Hilton name and reputation, combined with the power of Hilton Worldwide’s global channels, bring tremendous value to this resort.”

Gensler, a global design and architectural firm, has been commissioned for the reinvention, which will include a stunning lobby that evokes a heightened sense of arrival, and upgrades throughout guestrooms and public spaces to reflect the property’s signature waterside locale. Unveiling a 270-foot wraparound seawall and dock dubbed the “waterfront promenade,” Waterstone Resort & Marina – a DoubleTree by Hilton offers the only “dock to dine” option in Boca Raton with the opportunity to arrive by boat and dine on the water at the resort’s outdoor restaurant. The new promenade will flank the property’s Lake Boca perimeter while providing direct access to the Atlantic Ocean.

Waterstone Resort & Marina – a DoubleTree by Hilton is ideally located on the Intracoastal Waterway among pristine beaches, championship golf courses, world-class dining, upscale shopping at the Boca Raton Town Center and village-style shopping in downtown Boca Raton. Located one block from the beach, the hotel will unveil a new outdoor pool area, expansive meeting and event space, and on-site watersports and bicycle rentals. All of the hotel’s 128 guest rooms and 11 suites offer private balconies with panoramic waterfront views.

“With its boutique-style appeal and proximity to key leisure destinations in Boca Raton, this hotel is ideally-suited to join the DoubleTree by Hilton portfolio,” says John Greenleaf, global head – DoubleTree by Hilton. “The Waterstone Resort & Marina – a DoubleTree by Hilton is a perfect testament to the unique, upscale hotels offered across our collection.”

Following the renovation, guests will enjoy DoubleTree by Hilton brand exclusives, including the welcome of a warm chocolate chip cookie presented to each guest upon arrival, the Wake Up DoubleTree Breakfast™, gourmet in-room tea and coffee offerings from The Coffee Bean & Tea Leaf®, a refreshing array of CITRON body care products by Crabtree & Evelyn and an industry-recognized service culture which is built around the idea of CARE (Create a Rewarding Experience) for guests, team members and the community. Guests can earn and redeem points through the Hilton HHonors guest loyalty program. Gold and Diamond level members will receive complimentary breakfast and high speed Internet access during their stay.

For more information about Waterstone Resort & Marina – a DoubleTree by Hilton, visit www.waterstoneboca.com or call 866.909.2622.

About AWH Partners, LLC
AWH Partners, LLC (“AWH”) was formed by alumni from Blackstone and Related to invest in, develop and manage various hospitality-related ventures. Since 2009, AWH and its principals have completed in excess of $200 million of hotel investments, and have managed hotel redevelopment projects totaling more than $75 million. In early 2012, AWH acquired Lane Hospitality, a top-tier national hospitality platform formed in 1980, to expand AWH’s capabilities in the hospitality sector by aligning its institutional investment expertise with Lane’s first class operating platform and industry-leading executive team. In May of 2013, AWH rebranded Lane: Spire Hospitality. For more information, visit www.awhpartners.com.

About The Lane Organization LLC
The Lane Organization LLC (“Lane Organization”) was founded by Clifford P. Lane and his son Matthew in 2011. Focusing on luxury hotels, the Lane Organization enters into cities to reposition assets and team up with management firms who can assimilate to their locations while standing out amongst the competition. The Lane Organization emphasizes building strong partnerships while maintaining the company’s core ideas, beliefs, and values to ensure the success of all of its properties. For more information please visit www.thelaneorganization.com.

About Spire Hospitality
Spire Hospitality offers expertise in all facets of hospitality management and is committed to preserving, protecting and enhancing the value of hotel real estate. For more information, visit www.spirehotels.com.

About DoubleTree by Hilton
With a fast-growing, global collection of more than 350 upscale hotels in gateway cities, metropolitan areas and vacation destinations across six continents, every little thing we do at DoubleTree by Hilton inspires us to create a rewarding experience for our hotel guests, our team members and the communities we proudly serve. Our hospitality begins with a warm chocolate chip cookie welcome upon arrival and continues with the award-winning Hilton HHonors® guest loyalty program, an array of fine services and amenities and our longstanding CARE Culture tradition that empowers more than 65,000 team members to provide the special comforts and acts of kindness that make the traveler feel human again.

EDITOR’S NOTE:
What this announcement means to Boca Raton:

• First and foremost, the most significant benefit is the transformation of a blighted property in a spectacular location into beautiful luxury boutique property that will now fit the affluent neighborhood it is positioned in, and now offers more of the benefits of a destination resort with new improved waterfront amenities not previously available.
• Name change was critical to re-position the hotel in the consumer and business travel and leisure industry as a totally new four-star hotel experience--not just a re-vamp of a previous property. The new name gives the property a fresh, “brand” new slate with a new product on various levels, separating it from previous travel planner and other recommender impressions, online guest reviews.
• This is a soft branding with the Waterstone Resort & Marina name headlining all the marketing efforts with a Doubletree by Hilton tagline announcing the affiliation… whereas the typical brand affiliation is headlined DoubleTree by Hilton.
• Doubletree by Hilton affiliation:
• Gives more exposure globally for Boca Raton via brand marketing, news and social media, promotions, SEO
• Increases destination marketing via international multi-brand reservations system and loyalty programs, such as Hilton HHonors®, etc.
• Generates stronger business and leisure guest occupancy year 'round resulting in:
• increased local spending by hotel guests
• exposure to potential buyers of residential and commercial real estate 
• IMPORTANT NOTE: More than 40% of the rooms business experienced in the DoubleTree Brand is Hilton HHonors® guests. This loyal percentage is huge, and a segment of the business the Bridge Hotel did not previously experience.  Having the Hilton HHonors® frequent stay awards program now being available at the Waterstone Resort & Marina will have an extremely positive impact on attracting new leisure, destination-oriented clientele, as well as the numerous corporate HiltonHHonors® travelers participating in the points program…that ultimately results in business to the community.
• Increases already established collaborative synergy with Waldorf Astoria Collection: locally the Boca Raton Resort & Club

Community Invited to Celebrate the "New Power" of Tower Shops at Family Fun Event on Back-to-School No-Tax Saturday, August 3rd

Event To Feature Free Non-Stop Family Fun And Games, Live Entertainment,

Scavenger Hunt, Discounts, Samplings, Celebrity Appearances Including

Cast Of Soon-To-Be-Released Movie “Tio Papi”

Including Fatima Ptacek, The Voice Of “Dora The Explorer”

Davie, FL (July 24, 2013) – When searching for the ideal destination for back-to-school shopping that will also be serving up plenty of family fun and discounts, Tower Shops in Davie is the place to be on No-Tax Saturday, August 3rd from 10 a.m. to 4 p.m.

Tower Shops invites shoppers to “get set” for the new school year amidst on-going free interactive family activities, entertainment, celebrity appearances, a scavenger hunt, shopping and dining discounts, sidewalk samplings, games and prizes, a mini car show and more. There will also be a special up-close-and-personal opportunity to meet-and-greet the cast of the soon-to-be released movie “Tio Papi,” including Fatima Ptacek, the voice of “Dora the Explorer,” from 12 noon to 1:30 p.m.

During the event, the Tower Shops’ diverse collection of more than 47 stores and restaurants will be the ultimate one-stop hub for all types of back-to-school shopping including school supplies, fashion, shoes, electronics, room organizers, lunch box treats and much more during Florida’s annual statewide tax-saving program. To make it both exciting and convenient, Tower Shops will run a special open-air train that will shuttle shoppers around the recently renovated shopping destination. 

Conveniently located at 1904 South University Drive, Davie, Florida just south of I-595, Tower Shops is a 67-acre regional retail destination with a strong anchor line-up including Ross, TJ Maxx, DSW, Michaels, Old Navy, Office Depot, Best Buy and Home Depot amidst a collection of 40+ popular specialty shops, service businesses and restaurants. For nearly 25 years, Tower Shops has served the South Florida community as a popular center for fashion, dining, health and beauty, business/office needs, home improvement, arts and crafts and more.

New stores and restaurants that have opened within the past year include Lane Bryant, Spaghetto Express, Tilly’s, DelVecchio’s Pizzeria, Discovery Clothing, Ulta, Kids Under 10 and BurgerFi.

“We are very excited to roll out the ‘family welcome mat’ during no-tax weekend as we celebrate and showcase Tower Shops’ new look and new stores,” said Barb Nicklas who directs the marketing of Tower Shops for Federal Realty. “There will be much to do, see and enjoy, including celebrity appearances, face painting and magic shows, plus plenty of great back-to-school shopping for clothes, supplies, electronics and more.”

While individual store/restaurant hours may vary from official center hours, Tower Shops hours are Monday through Friday: 10:00 a.m. – 9:00 p.m.; Saturday: 10:00 a.m. - 6:00 p.m.; and Sunday: Noon to 5:00 p.m.

For more information on the “Power of Tower” Family Fun Event, visit towershops-davie.com, become a fan at facebook.com/towershopsdavie or call (954) 473-9619.

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Rotary Club Downtown Boca Raton Celebrates Its First Year Anniversary

Media Contact:

Kaye Communications, Inc. 561-392-5166

Jon A. Kaye, jkaye@kcompr.com, Mobile: 561-756-3097

Bonnie S. Kaye, bkaye@kcompr.com, Mobile: 561-756-3099

ROTARY CLUB DOWNTOWN BOCA RATON
CELEBRATES ITS FIRST YEAR ANNIVERSARY

BOARD MEMBERS SWORN IN BY
CITY OF BOCA RATON MAYOR SUSAN WHELCHEL

Boca Raton, FL (July 22, 2013) — The Rotary Club Downtown Boca Raton held an installation of officers luncheon Friday, July 19^th with honored guest Boca Raton Mayor Susan Whelchel.  Dr. Ron Rubin and Robin Trompeter were voted in as new members to the board, and board member Frank Feiler was appointed President-Elect for 2014-2015. The other board members were renewed for a second term and  include; Alan Kaye, President, Janice Williams, Secretary, Deborah Freudenberg, Treasurer and the following directors; Ingrid Fulmer, Dr. Ira Gelb, Gary Hickory, Bob Hildreth, Jon Kaye, Dr. Robert Klein, and JoAnne Williams.

“This has been extraordinary inaugural year for this club,” said President Alan Kaye. “We have been recognized by Rotary International as one of the most successful start-up clubs in Rotary History and accomplished amazing things in our first year.”  Kaye reported the clubs achievements with a champagne toast to be the following:

• Received our Charter July 17, 2012 with 32 Charter Members
• Sponsored the Downtown BOCA “Meet Me on the Promenade” car show
• Clothing Drive for victims of Hurricane Sandy w/ cleaning supplies, diapers, etc.
• Rotary United Social at City Furniture in which we invited all 6 Clubs in Boca
• Won $5,000 Chef competition at Boca Raton Wine & Food Festival in Boca
• Delivered 160 Meals to the homebound on Christmas Day w/ our own Santa and representatives from all 6 Clubs
• Honor Your Doctor Luncheon- Raised the level of the event with 235 people at Broken Sound Club
• Golf Tournament honoring the esteemed Dr. Ira Gelb raised the most money in 26 year history of the tournament
• Invited to Rotary District Convention June, 2013 for Panel on – “How to Start a Rotary Club”
• Membership has grown to 38 Members

“I am amazed how fast the year has gone by and how much your club has accomplished in such a short time,” said City of Boca Raton Mayor Susan Whelchel.  “I can’t wait to see what great things your club does in the future”.

For information about Rotary Club Downtown Boca Raton, please visit www.rotarydowntownbocaraton.org

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Cutline: Rotary Club Downtown Boca Raton Board From Left (click to enlarge):

Alan Kaye, Ingrid Fulmer, Dr. Ron Rubin, Robin Trompeter, Robert “Bob” Hildreth, Jon Kaye, Janice Williams, Gary Hickory, Joanne Williams, Frank Feiler, Not pictured are Deborah Freudenberg, Dr. Robert Klein and Dr. Ira Gelb

Kaye Communications Sponsors Third Annual "White Coats-4-Care" Reception to Benefit FAU's Charles E. Schmidt College of Medicine

 

Event Co-Hosted By  JAZZIZ Nightlife Is First Event In The Month-Long
Greater Boca Raton Chamber of Commerce 2013 Annual Festival Days  

Kaye Communications, Inc. invites the community to the third annual “White Coats-4-Care” awareness and fund raising reception to benefit Florida Atlantic University’s Charles E. Schmidt College of Medicine on Thursday, August 1, 2013  from 5:30-7:30 p.m. at JAZZIZ Nightlife at Mizner Park, 201 Plaza Real, Boca Raton.  The theme of the event – to “dress and equip” the college’s incoming class for success – is presented to heighten awareness of the first and only medical school in Palm Beach County, to embrace Florida’s future physicians with a warm community welcome, and raise vital funds to equip these students with the tools they need to begin their medical education and launch their careers.

Reception admission is a pledge or donation of a minimum per-person gift of $100 to underwrite and dedicate a white coat for a new medical student or a choice of other contribution opportunities, including:

·         $100 White Coat

·         $250 White Coat Ceremony Sponsorship

·         $500 Medical Student Scholarship Award (based on need)

·         $750 Family/Business Medical Student Scholarship Award (based on need)

·         $1,000 Named Seat in the Medical Education Auditorium (a personalized donor recognition or tribute plate will be placed on back of each seat)

·         $5,000 “Named” Medical Student Scholarship Fund

FAU’s Charles E. Schmidt College of Medicine officially welcomes its third incoming class of 64 students on August 5, 2013. During a special ceremony on August 9th, each medical student will receive a white coat that represents integrity, compassion and trust and symbolizes their shared commitment to serve patients and honor the Hippocratic Oath. 

The incoming class of FAU’s Charles E. Schmidt College of Medicine has a cumulative GPA of 3.6 and an average MCAT score of 31. Most of the major colleges in Florida are represented. Other students in the class attended undergraduate institutions such as Arizona State, Brown, Cornell, Case Western Reserve, Emory, Furman, Georgia Southern, Maryville, Princeton, Rice, State University of New York, University of Massachusetts, University of Michigan, University of Alabama, U.S. Air Force Academy and Tufts.

To be attended by a cross-section of healthcare, business, community and civic leaders, White Coats-4-Care is the first event scheduled in the Greater Boca Raton Chamber of Commerce’s month-long “Festival Days,” now in its 22nd year.  The series pairs non-profit and for-profit chamber members to raise awareness and vital funds for non-profits.

Pairing Kaye Communications, a South Florida-based strategic integrated marketing and public relations firm, with FAU’s medical school continues to be a natural fit.  Firm Chief Operating Officer Jon Kaye serves on the Dean’s Medical Advisory Board for the Charles E. Schmidt College of Medicine and President Bonnie Kaye serves on the board of directors for both the Chamber and FAU Foundation.

For more information about “White Coats-4-Care”, pledge your gift to attend the event, or make a contribution, contact Kari Oeltjen, Director of Development, FAU Charles E. Schmidt College of Medicine, at koeltjen@fau.edu or 561-699-7198. 

We Are Officially at Halftime for BUSINESS 2013: The KCOM Top 10 P's for End-Game Championship

After receiving widely-positive response to Kaye Communications Founder and Chief Strategist Bonnie Kaye's opening remarks as Emcee at the July Greater Boca Raton Chamber of Commerce Monthly Membership Breakfast, we are proud to share them below:

Kaye Communications (KCOM) is your Seriously Strategic!℠ Communications "Think Tank" and award-winning leader in regional and national public relations and integrated marketing. Below are Bonnie's opening remarks from the Chamber Breakfast at Woodfield Country Club sponsored by Florida Atlantic University, with spirited presentation by Dr. Patrick Chun, FAU Director of Athletics.

Good morning, I am Bonnie Kaye, founder and chief strategist at Kaye Communications Integrated Marketing & Public Relations, a board member of the Boca Raton Chamber of Commerce and Instructor of the Young Entrepreneurs Academy (YEA!).

July is a very important month in the business cycle. To use a football term appropriate for today’s program, July marks the official 2013 halftime for our businesses… it is the critical time for planning your end game.

So to borrow from a proven educator -- Sesame Street, I am dedicating this morning to the letter “P”…the Kaye Top 10 P’s to get you in shape for a victorious championship.

1) Always start with Passion…It's a defining game-changer!

2) Plan well. To empower your brand, you can’t leave it to chance!  

You need to be Seriously Strategic!℠

3) Be Pre-emptive. Remember to prepare for the unexpected as it will happen and you want to be penalty-free.

4) Be Progressive. In this fast-paced world, tomorrow arrived yesterday.

5) Be Precocious. Ask questions because questions often lead to 

“smarter” solutions… and most importantly: innovation.

6) Be Prophetic. Remind yourself of your vision and mission every day as you plant the seeds for next stage of growth… don’t be afraid to re-invent or make revisions if the business-scape requires.

7) Be Protective. You've worked hard to get where you are; protect what you have as you take risks to grow and expand.

8) Be Proud… but not so proud you don’t ask for counsel or help.  

You want to surround yourself with those smarter than you!

9) Actively Promote what makes your brand authentic to the right 

people (key niche audiences).

10) Pay it forward! Make vital private-public partnerships that make your community strong. Participate in Boca Chamber Festival Days, Golden Bell Scholarship Fund, and Young Entrepreneurs Academy (YEA!).

Make the most of your halftime…its the perfect time for planning your end-game, enlisting experienced coaches (strategic “Think Tank” advisors), cheerleading your brand, engaging with your fans and rallying new ones to drive greatness. It’s a perfect time to “Buy Chamber!”

CLICK HERE to register to receive our Seriously Strategic! ℠ InSights E-Series from Kaye Communications.

Kaye Communications Retained by Federal Realty Investment Trust for PR and Marketing its Florida Shopping Centers

MEDIA CONTACT:

Kaye Communications, Inc. 561-392-5166

Bonnie S. Kaye, bkaye@kcompr.com, cell: 561-756-3099

Jon A. Kaye, jkaye@kcompr.com, cell: 561-756-3097

KAYE COMMUNICATIONS, INC.
RETAINED BY FEDERAL REALTY INVESTMENT TRUST

FOR PUBLIC RELATIONS AND MARKETING
FOR ITS FLORIDA SHOPPING CENTERS: 

Tower Shops in Davie, Del Mar Village in Boca Raton, and Courtyard Shops in Wellington

BOCA RATON, FL (July 8, 2013) -- South Florida-based Kaye Communications, Inc. has been retained by Federal Realty Investment Trust to support its market presence and engagement, re-development and diversified tenant mix in Florida. The firm will develop and implement strategic positioning and consumer-driven marketing and public relations initiatives for Federal Realty’s three Florida properties: Tower Shops in Davie, Del Mar Village in Boca Raton and Courtyard Shops in Wellington. Federal Realty is a real estate investment trust with a portfolio of approximately 20 million square feet whose properties include Santana Row in San Jose CA, Bethesda Row in Bethesda MD and The Village of Shirlington in Arlington VA. 

Recognized for its successful communications initiatives Kaye Communications created and implemented for such destination brands as Downtown Boca, Town Center at Boca Raton: A Simon Property, Royal Palm Place, Boca Raton Bridge Hotel, Boca Raton Resort & Club, Muvico Theaters, and retailers and restaurants including Cartier, JR Dunn Jewelers, Ben & Jerry’s, Boston Market and California Pizza Kitchen, the firm will provide Federal Realty with strategic shopping center brand counsel and implement multi-channel consumer, business-to-business and community engagement communications. Its scope of service for Federal Realty includes marketing; website design, content development and management; community relations; alliance-building; special events; media relations and social media initiatives.

Kaye Communications, Inc. is an award-winning, “seriously strategic!” integrated public relations and marketing firm that empowers companies of all sizes to grow and dominate their marketplace. The firm develops and implements distinguishing “game changing” brand strategies; multi-channel communications programs; relevant messaging and original content development, and alliance-building and community engagement initiatives (identification, initiation, cultivation and management) for local, regional, and national clients.  Practice areas include “think tank” counsel and implementation for brand re-visioning and launches; consumer, B-to-B, and destination marketing; media relations; digital, online and social media campaigns; and crisis/reputation management communications supported by strategic copy writing and full-service graphic design, including website design and build.  Clients include public and private businesses, entrepreneurs, purveyors and retailers of consumer products and services, hotels/resorts/private clubs and restaurants, healthcare providers, commercial and residential real estate developers and trusts, financial services firms, professional service firms, entertainment companies, cultural arts venues and government agencies.

Kaye Communications is headquartered in Boca Raton, FL at South City Plaza, 1515 South Federal Highway, Suite 103.  For more information on the firm, visit www.kcompr.com, call  561-392-5166, or email smartstrategiesstart@kcompr.com. To inquire about community engagement opportunities with any of Federal Realty’s Florida centers, contact Jon Kaye, Chief Marketing Strategist at Kaye Communications via office phone or cell at 561-756-3097 or jkaye@kcompr.com.

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