FOR IMMEDIATE RELEASE
For more information and interviews, please contact:
Kaye Communications, 561-392-5166
SOUTH FLORIDA-HEADQUARTERED
“SERIOUSLY
STRATEGIC!™”
KAYE COMMUNICATIONS
WINS TWO COVETED BERNAYS AWARDS THAT
HONOR EXCELLENCE IN PR & MARKETING
BOCA
RATON, FL (January 21, 2013) -- Kaye Communications, a South Florida integrated marketing
and public relations firm that provides seriously strategic integrated
communications counsel, develops authentic original content and implements
market-relevant multi-audience initiatives for regional and national brands in
a variety industries, was presented two coveted 2013 Bernays Awards that honor
excellence by the local PR & Marketing community. The firm received the
Gold Coast PR Council's (GCPRC) BERNAYS PR STAR AWARD for best overall and
long-standing excellence and a BERNAYS AWARD for a project on behalf of a
nonprofit organization, the Order of St. John, for its Our Legend, Her Legacy:
Countess de Hoernle's 100th Birthday Gala and Community Celebration. This is the
9th year the competitive award program has been hosted by the GCPRC, the
largest independent organization in South Florida of PR, marketing and
communications professionals from Palm Beach, Broward, Martin and Dade
counties.
Kaye
Communications is now a three-time Bernays Award winner (named for the father
of Public Relations Edward Bernays), previously honored by the GCPRC for the
firm’s worldwide media campaign for the debut of the $100 Hamburger for the Old
Homestead Steakhouse at the Boca Raton Resort & Club in 2007 that generated
$1.7 million in broadcast coverage alone within the first two days of the debut
(followed by a live cooking segment on NBC TODAY and mentions on Letterman and
Jay Leno) plus an Associated Press article and photos that was published around
the globe as far as Australia and Japan.
“We
are so honored and pleased to be presented these significant industry awards
and thank our clients, colleagues, advocates and all those in the community who
have been an integral and indelible part of writing our success story for 17
years...demonstrating that ‘seriously strategic’ game-changing communications
with original content delivers empowering results,” said Kaye Communications
Founder, President and Chief Strategist Bonnie S. Kaye. “Proud to be recognized
for excellence along with fellow Boca Raton-based award recipients: Lynn
University [President’s Award and Best Online Campaign] for the 2012
Presidential Debate and The Boating & Beach Bash Corp. LLC [Community
Service Award] for the 4th Annual Boating & Beach Bash For
People With Disabilities.”
HONORED BY PEERS WITH “PR STAR” AWARD
Representing
last year's PR STAR AWARD recipient Florida Atlantic University, Lisa Metcalf,
FAU Director of Media Relations presented firm principals Bonnie and Jon Kaye
the award, sharing that "Kaye Communications has built a solid reputation
for serving a variety of business, lifestyle and nonprofit clients over the
years…all great ultra-creative campaigns. BEST OF ALL, they get great results
for their clients - and that's the best thing anyone can ever say about a PR
firm."
Most
recent notable trailblazing initiatives by Kaye Communications include its
branding, destination marketing and dedicated website development and
management for Downtown Boca for the Boca Raton Community Redevelopment Agency
(CRA), which included the firm’s conception and development of a
comprehensive strategic marketing plan with a Friday Night LIVE! monthly
entertainment series and inaugural Downtown Boca’s Brazilian Beat destination celebration in
collaboration with the Consulate General of Brazil in Miami and the Palm Beach
County Visitors & Convention Bureau that drew 10,000 visitors. The firm
also led media relations and community engagement initiatives to support California Pizza
Kitchen’s debut of new national corporate
brand-reinvention “flagship” showcase restaurant in Sawgrass Mills and
spearheaded community and media initiatives for seven consecutive years for the
PGA Champions Tour’s Allianz Championship that brings more than 70,000 visitors
to Boca Raton and delivers an economic impact of $15 million. It provides
strategic integrated communications counsel and implementation for 5-Star
Platinum Club Award-winning Broken Sound Club, the current reinvention and
transformation of the Boca
Raton Bridge Hotel into a 4-Star boutique property and the Radisson
Aruba Resort, Casino & Spa’s $55 million transformation in
1999 and then again in 2011 for its recent $26 million refreshment.
Other Boca Raton
brands
empowered by Kaye Communications include the Boca Raton Resort & Club
and its Premier Club; Muvico Theaters; Town Center at Boca
Raton; the mixed-use village of Royal Palm Place; Promise
Healthcare with long-term acute care hospitals in six states; and Boston
Market (for its 25th anniversary brand reinvention/repositioning
pilot market initiative that served as prototype for the brand’s national
activation).
As
longtime advocates of initiating and building meaningful public-private
partnerships, Kaye Communications “leads by example. Bonnie Kaye serves on the
boards of directors for the Greater Greater
Boca Raton Chamber of Commerce and the FAU
Foundation. Jon Kaye serves on the Dean’s advisory board for the FAU's
Charles E. Schmidt College of Medicine and Rotary Club Downtown Boca Raton.
Together, the Kayes have developed and hosted White
Coats-4-Care fundraising receptions to “equip and dress” the incoming
classes of the FAU medical school, as well as the recent inaugural “Your
Medical School” Student Scholarship Benefit Celebration (that sold out before
save-the-date notices and invitation could be sent out) that raised more than
$3.26 million.
WINS BERNAYS AWARD FOR PROJECT BY OR ON BEHALF OF A
NONPROFIT ORGANIZATION: The
Order of St. John (OSJ) of Jerusalem, Knights Hospitaller.
Demonstrating
the firm’s expertise and community engagement, Kaye Communications received the
Bernays Award for its success in spearheading the "seriously
strategic" communications, community relations and media relations for the
“Our Legend, Her Legacy” birthday gala benefit and community engagement
initiative to celebrate the Countess de Hoernle's 100th milestone and her philanthropic
legacy while fulfilling her personal single birthday wish of raising
significant funds to benefit Boca Raton area nonprofits who help "the sick
and the poor".
“While
the OSJ's initial plans were solely for an "Our Legend, Her Legacy"
gala, we recognized the need to expand the scope of the celebration within the
greater Palm Beach community,” added Jon Kaye, chief operating officer and
chief marketing strategist. “The OSJ embraced our recommendation for a
community philanthropy awareness and education initiative that included a
communitywide ‘Red, White & Boca-Blue Countess Appreciation Day’ and the
creation of a record-setting community birthday wishes campaign.”
Community
participation exceeded goal the of 5,000 to deliver 6,100 personal "wishes"
from businesses, chamber of commerce members, nonprofits, schools, military
branches and OSJ members that was assembled as a "wall of [birthday]
wishes" debuted at the gala. The event drew that drew 500 dignitaries and
community, business and nonprofit leaders donned in black or white tie,
military or Scottish equivalent, tiaras, regalia and decorations to celebrate
in royal style and raised $250,000+ in net proceeds to benefit Boca Helping
Hands, Family Promise of South Palm Beach County, Gulfstream Goodwill
Industries, Inc., HomeSafe and Spirit of Giving Network.
Kaye
Communications, Inc. is headquartered at South City Plaza, 1515 South Federal
Highway, Suite 103, Boca Raton, FL 33432. For more information, call (561)
392-5166, visit www.kcompr.com, or email smartstrategiesbegin@kcompr.com.
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