December 15, 2009

NEW INDELIBLE PAGE STAMPED INTO WORLD HISTORY AS AN UNPRECEDENTED NUMBER OF SURVIVING SS ST. LOUIS PASSENGERS, PROMINENT WORLD ORGANIZATIONS AND INSTITUTIONS AND GLOBAL AND U.S. DIGNITARIES GATHERED AT LANDMARK COMMEMORATION OF THE 70TH ANNIVERSARY OF SS ST. LOUIS ILL-FATED VOYAGE

Historic, Rare Assembly As Surviving Passengers Signed First Ever U.S. Resolution Acknowledgement Of Its Role In The Tragedy Of The Watershed Voyage

MIAMI BEACH, FLORIDA (December 15, 2009)-- “The significance of the St. Louis voyage gave the Nazis the green light to the final solution,” said SS St. Louis survivor Rudolph Jacobson. As another passenger remarked, “Some of us may have found a way to forgive, but we will never forget.”

Held mere miles from where the SS St. Louis’s asylum efforts were rebuked in 1939 by the U.S. government, 33 surviving passengers (nearly 50% of those still living) gathered at the Eden Roc Renaissance Resort in Miami Beach, Florida (www.thestlouisproject.com) on Sunday, December 13, 2009 from around the globe joined by representatives of 13 prominent world organizations and institutions, world and U.S. dignitaries, and Jewish community leaders to commemorate the 70th anniversary of the ship’s ill-fated voyage. Global historical significance was found in this rare, never before assembly joined together by The National Foundation for Jewish Continuity, Inc. (NFJC) that underwrote the travel and hotel accommodations for all SS St. Louis survivors and spouses to enable them to reunite in Miami Beach, and receive and sign the first ever U.S. acknowledgement of the country’s role in the tragedy of the SS St. Louis.

More than 250 Jewish community leaders attended to honor the surviving passengers’ courage and survival, who --ranged in age from 71 to 91--and traveled to re-unite from as far as Tel Aviv, Israel; Manchester, England; and Toronto, Canada and from 27 U.S. cities: Arizona (Tucson), California (Camarillo, San Mateo, Ventura), Colorado (Denver), Florida (Aventura, Boynton Beach, Delray Beach), Georgia (Atlanta), Illinois (Northbrook, Chicago), Michigan (Kalamazoo), New Jersey (Highland Park, Lakehurst, Neptune, Paramus), New York (Bronx, Buffalo, Forest Hills, Ithaca, Kew Gardens, Princeton Junction), Ohio (Loveland), Pennsylvania (Elkins Park), Tennessee (Memphis), Washington (Seattle), and Wisconsin (Menomonee Falls).

A Privilege To Honor These 'Real Life’ Heroes And Their Families Who Fought Devastating Odds Seven Decades Ago
As Howard Kaye, president of The National Foundation for Jewish Continuity Inc. shared, “This is truly a landmark event reconnecting SS St. Louis passengers living today with major world institutions that accepted an important piece of world history for public display around the globe that may be the beginning of America recognizing the possible consequences of its actions, or might I say inactions, dating back 70 years ago. It has been a privilege to honor these 'real life’ heroes and their families who fought devastating odds seven decades ago, and felt it important to travel far distances in their senior years--while many are in declining health--to once again unite to bear witness to the watershed voyage so that the world and future generations best understand the SS St. Louis’s place in world history.”

ONE SHIP: 938 Refugees—ONE DECISION: That Changed The Course of History Forever
SS St. Louis survivor Rudolph Jacobson noted “It is a learning experience every time we come to these things, it gets emotional” as he and other survivors shared their stories of the ill-fated voyage that began in May 1939 when the SS St. Louis left Hamburg, Germany with more than 900 hopeful Jewish refugees on board. Bound for Cuba, these Jews who had survived the Kristallnacht pogrom believed they were headed for a better life. Despite having valid visas, Cuba turned them away. On June 6th, after 12 days of waiting in the port of Havana and off the Miami coast, the United States government made the ill-fated decision to refuse admittance. This ship of destiny carried the fate of millions. When the American, Canadian and Cuban governments refused to accept the Jews it sent a clear message to Adolf Hitler that the Jewish people were expendable. The SS St. Louis returned to Europe, where most of the passengers found themselves under Nazi rule and many later perished in the Holocaust.

“This unprecedented assembly with the surviving SS St. Louis passengers publicly signing the landmark U.S. Senate Resolution 111 among world and U.S. dignitaries serves as further testimony to the fact that the SS St. Louis voyage was an internationally significant turning point in world history, its ramifications, and its relevance today as intolerance, bigotry and genocide continue on a global scale,” added Kaye. “Holding the commemoration the second day of Hanukkah gave added meaning to this commemoration when the Jewish community united with world leaders to personally witness and engage in becoming an active part of writing a new page in world history, connecting them with their heritage to protect, honor and extol the virtues of their birthright and legacy for future generations.”
The First-Ever US Acknowledgement Of Its Role In The Tragedy Of The SS St. Louis Signed By Surviving Passengers For Global Public Display
The historic United States Senate Resolution 111 legislation was sponsored by U.S. Senator Herb Kohl [WI], co-sponsored by Senator George V. Voinovich [OH], Senator Sam Brownback [KS], and Senator Ron Wyden [OR], and then unanimously passed by the U.S. Senate on May 19, 2009 that acknowledges the ramifications of the U.S. refusal to grant more than 900 Jewish refugees onboard a safe haven from Nazi persecution (view video: http://thestlouisproject.com/?page_id=144). World institutions that accepted the signed resolution at the commemorative event for their preservation and public display will include an unprecedented group of world institutions: the U.S. Center for Legislative Archives (National Archives) that houses the most significant Congressional documents; United States Holocaust Memorial Museum; State of Israel; Yad Vashem; Simon Wiesenthal Center’s Museum of Tolerance; USC Shoah Foundation Institute for Visual History and Education; Oskar Schindler Family Archives [Schindler’s List]; Jewish Museum of Berlin; American Jewish Joint Distribution Committee (JDC); Jewish Museum of Florida; and The National Foundation For Jewish Continuity, Inc.

Program Included Debut Of “The Trial of Franklin D. Roosevelt” and Award Presentation to US Congressman Ron Klein
After the Vice Mayor of the City of Miami Beach Deede Weithorn presented the passengers with a proclamation of welcome, attendees viewed the debut of Robert Krakow’s original thought-provoking play, “The Trial of Franklin D. Roosevelt” set before the Eternal Court of Justice exploring the historical and political forces influencing Roosevelt’s policies regarding the plight of Jewish refugees. Six survivors served as jurors. The program concluded with a Hanukkah Menorah lighting with SS St. Louis passengers and a special beachfront dedication ceremony. U.S. Congressman Ron Klein, who represents Florida’s 22nd Congressional District and serves as a member of the House Foreign Affairs Committee for which he is the Vice Chair of the Middle East Subcommittee, was presented the “Passengers’ Appreciation” Award in recognition of his efforts in authoring and spearheading the passage of the Florida State Holocaust Education Act while he served as Florida State Senator that mandated the teaching of the lessons of the Holocaust in all of the state’s public schools.

Participating special guests, speakers and dignitaries included 33 surviving passengers, including Herbert Karliner, Liesl Loeb, and Col. Phil Freund (U.S. Army Retired); US Congressman Ron Klein, a member of the House Foreign Affairs Committee, who received the Passengers’ Appreciation Award; Ofer Bavly, Consul General of the State of Israel; Mechtild Ewert, Deputy Consul General of the Federal Republic of Germany; Richard Hunt, Director for The U.S. Center for Legislative Archives (National Archives); Scott Miller, Director of Curatorial Affairs of the United States Holocaust Memorial Museum; Ari Zev, Director of Administration, USC Shoah Foundation Institute for Visual History And Education; Eric Fusfield, Deputy Director of the Center for Human Rights and Public Policy, B’nai B’rith International; Rev. Rosemary Schindler, Trustee: Oskar Schindler Family Archives; Dr. Irving A. Smokler, President, American Jewish Joint Distribution Committee (JDC), the largest international Jewish humanitarian aid organization in the world today; Marcia Jo Zerivitz, Founding Executive Director, Jewish Museum of Florida; Robert Krakow, playwright/documentarian, Trustee for the U.S. Senate Resolution 111; and Howard Kaye, President, NFJC.

Event Committee included Jon and Bonnie (Sparaga) Kaye, The National Foundation For Jewish Continuity, Inc.; Arlene Herson, national chair of the Legacy of Light Society of the United States Holocaust Museum in Washington, D.C.; Nancy and Barry Dershaw, Next Generations; Rabbi Barry J. Konovitch, event chairman for the 50th Anniversary Of The SS St. Louis Voyage; Betty Heisler Samuels, Historian And Author: “The Last Minyan To Leave Havana”; Estrella Behar; Rabbi Yossi Denburg; Dr. Irvin And Katherine Fleishman; Mitchell Fogel, Esq.; Guy Fronstin, Esq.; Melissa Fronstin; Chuck Gaspari, Esq.; Ruth Ann Kalish; Alan Kaye; Pamela Kaye; Leslie Kantor; Ralph Kier; Gary Lesser, Esq.; Stephen Lippy; Barry Mankow; Jay Shapiro, and Elizabeth Weprin.
ABOUT
The National Foundation for Jewish Continuity, Inc.’s (NFJC) mission is to promote, encourage, and preserve Jewish continuity through the arts. It was established to educate, and enlighten the various sectors and generations of the Jewish community on the significant worth/value of their Jewish birthright and challenge them to participate in protecting and continuing to honor the virtues of that birthright and legacy for future generations. NFJC works to achieve its vision through its development and/or underwriting of special events and educational programs, initiating meaningful partnerships and alliances in and outside of the Jewish community, and fulfilling grants using the arts -- from the performing to the fine arts -- as the primary medium. Headquartered in Boca Raton, NFJC is a non-profit private foundation that has applied for tax exempt status as a 501(c)(3) charity with the IRS. IRS approval is pending. Upon receiving its exempt status the Foundation will notify donors of the deductible/non-deductible portion of their contribution. For more information, contact The National Foundation for Jewish Continuity, Inc. at (561) 417-5099 or via info@foundationforjewishcontinuity.org

START YOUR NEW YEAR OFF ON THE BEACH AT BOCA RESORT WITH 2010 BEST OF BOCA PACKAGE FROM $299 PER NIGHT JANUARY 4 - APRIL 30

Enjoy Special Activities for Martin Luther King Weekend, Super Bowl Weekend, Valentine’s Day, President’s Day, St. Patrick’s Day, Passover & Easter Holidays

Make Boca Raton Resort & Club Your Tropical Headquarters:
Enjoy 50% Off Golf, Tennis, Spa & Kids Camp, Plus Free Daily Breakfast, Valet Parking & Late Check-out, A Savings of More Than 60%

BOCA RATON, FLA. (December 15, 2009) – Do your New Year’s resolutions include spending more time reconnecting with family and friends? Are you longing to escape from dreary winter weather to a warm tropical paradise? With the 2010 Best of Boca Package, you can do all of this and more, with an active, value-oriented getaway at the Boca Raton Resort & Club from just $299 per night January 4 - April 30 that’s filled with free and discounted experiences for every age and interest.

Make Boca Resort’s Boca Beach Club your tropical headquarters for a warm winter getaway, with special activities in store for holidays and upcoming events:
• Martin Luther King Weekend, January 15-18: Kickoff your best year yet with a fun family holiday weekend at the beach, pool, spa and on the golf course or tennis courts
• Super Bowl Weekend, February 5-8: Enjoy your own favorite sporting events and then indulge in supreme tailgate fare as you watch the big game in a choice of convivial venues on February 7
• Valentine’s Day and President’s Weekend, February 12 – 15: Bring your sweetheart for a romantic retreat complete with candlelight dining and a couples’ massage or gather the entire gang for an exciting and restorative holiday weekend at this lush tropical playground
• St. Patrick’s Day, March 17 – 21: Steal away for a festive mid-week vacation, then stay on to welcome the arrival of Spring from your poolside cabana or beachfront lounge
• Passover, March 30 – April 5: Observe the holiday with your extended family as you also share your favorite indoor and outdoor pastimes
• Easter Weekend, April 2 – 5: There’s something for everyone this holiday weekend, including catamaran cruises, egg hunts and photos with the Easter Bunny, and delectable Sunday brunch options

The stunning new guestrooms and Ocean Vista Suites at the Resort’s newly redesigned Boca Beach Club offer spacious connecting rooms to accommodate the entire family. And the private beachfront sundial loungers and poolside cabanas with butler service add a sublime level of comfort to your day at the oceanfront pool oasis. Or, after your complimentary daily breakfast, enjoy a world of recreation on the Resort’s 356-acre tropical paradise, including a 50% discount on services at Spa Palazzo, 50% off on tennis at the award-winning tennis center, 50% off golf on 36 holes just ranked among “North America’s Top 75 Courses” by Golf Digest magazine, and a 50% discount at Camp Boca for children ages 3-12.

The 2010 Best of Boca Package includes:

• Deluxe accommodations in your choice of the Resort’s distinctive array of five types of accommodations, including cabana-style guestrooms at the newly redesigned 212-room Boca Beach Club that sits on a one-half mile stretch of private beach across the Intracoastal Waterway from the Resort and features a new oceanfront pool oasis with three signature pools, private poolside cabanas and the al fresco Beaches restaurant and bar
• 50% off all spa services at the award-winning Spa Palazzo: Enjoy an inventive menu of signature treatments at a 50% discount
• 50% off Golf: Choose from two championship 18-hole courses ranked among the “Top 75 Courses in North America” for 2009 by Golf Digest magazine
• 50% off Tennis: Consistently ranked as one of the top tennis destinations in the U.S., the Resort’s tennis center features 18 Har-Tru clay courts, an extensive pro shop and a tennis concierge to arrange matches
• 50% off Camp Boca: Fun daily half- and full-day supervised activities program for children ages 3-12
• Complimentary breakfast: Free breakfast for two served daily at your choice of the Palm Court or SeaGrille at the Boca Beach Club
• Complimentary parking: Valid for valet parking or convenient self-parking when reserving at the Boca Bungalows
• Inclusive of resort fees: Includes bellman gratuities for arrival and departure, Key Lime cooler, transportation throughout the resort, unlimited local and toll-free calls, in-room high speed internet, newspaper, access to the comprehensive fitness center, and BoardEZ, a kiosk to print boarding passes
• Late checkout: Sleep in and enjoy your day, as you don’t depart until 4 p.m.
• Priced from $299 per night, subject to availability (final rate depends on choice of accommodations); valid January 4 - April 30, 2010
• Savings of more than 60% (if all items and activities were purchased separately)
• For reservations, call your travel professional or 888-543-1286, or visit www.BocaResort.com or www.waldorfastoriacollection.com.

About Boca Raton Resort & Club
Boca Raton Resort & Club, a member of The Waldorf Astoria Collection, is one of the country’s premier resort destinations and private club facilities. It was established in 1926 as a Mediterranean-style resort by Addison Mizner, whose ambition was for it to become “the greatest resort in the world.” Set within a backdrop of casual elegance, the Resort & Club’s amenities include a half-mile stretch of private beach at the newly renovated Boca Beach Club, the acclaimed Spa Palazzo, two 18-hole championship golf courses ranked among Golf Digest’s 2009 “Top 75 Courses in North America” and the Dave Pelz Scoring Game School, 30 tennis courts and the Evert Adult and Junior Academy, full-service 32-slip marina, seven pools, three state-of-the-art fitness centers, and a variety of water sports. In addition, the resort offers an outstanding selection of dining options and a full range of activities, including a comprehensive children’s program.

About Waldorf Astoria Hotels & Resorts
WALDORF ASTORIA is Hilton Worldwide’s luxury brand of landmark hotels, with each one as singular and timeless as the brand’s namesake, The Waldorf=Astoria Hotel in New York. From classic elegance to modern grandeur, Waldorf Astoria Hotels & Resorts and Waldorf Astoria Collection hotels each represent worldly sophistication and unparalleled guest service. From sumptuous spas and culinary excellence to world-class golf, each hotel & resort offers the exquisite accommodations and signature accoutrements that define refinement and sophistication. Discover Waldorf Astoria by visiting www.waldorfastoria.com.

November 30, 2009

UNPRECEDENTED ASSEMBLY OF SURVIVING SS ST. LOUIS PASSENGERS, PROMINENT WORLD ORGANIZATIONS AND INSTITUTIONS AND GLOBAL AND US DIGNITARIES TO WRITE A NEW INDELIBLE PAGE IN WORLD HISTORY AT LANDMARK COMMEMORATION OF THE 70TH ANNIVERSARY OF SS ST. LOUIS FATED VOYAGE

MIAMI BEACH, FL (November 30, 2009) — Mere miles from where the SS St. Louis’s asylum efforts were rebuked in 1939 by the U.S. government, more than 36 surviving passengers (nearly 50% of those still living) will re-assemble from around the globe alongside representatives of 13 prominent world organizations and institutions, world and U.S. dignitaries, and Jewish community leaders to commemorate the 70th anniversary of the ship’s fated voyage on Sunday, December 13, 2009 at 10:30 a.m. at the Eden Roc Renaissance Resort in Miami Beach, Florida (www.thestlouisproject.com). Global historical significance is found in this rare, never before assembly joined together by The National Foundation for Jewish Continuity, Inc. (NFJC) to acknowledge this watershed moment in world history and honor the SS St. Louis survivors for their heroism.

It was in May 1939 that the SS St. Louis left Hamburg, Germany with more than 900 hopeful Jewish refugees on board. Bound for Cuba, these Jews who had survived the Kristallnacht pogrom believed they were headed for a better life. Despite having valid visas, Cuba turned them away. On June 6th, after 12 days of waiting in the port of Havana and off the Miami coast, the United States government made the ill-fated decision to refuse admittance. This ship of destiny carried the fate of millions. When the American, Canadian and Cuban governments refused to accept the Jews it sent a clear message to Adolf Hitler that the Jewish people were expendable. The SS St. Louis returned to Europe, where most of the passengers found themselves under Nazi rule and many later perished in the Holocaust.

A RARE ASSEMBLY TO WRITE ANOTHER INDELIBLE LANDMARK PAGE IN WORLD HISTORY

In recognition of the global significance of this historic assembly and to sign the US Senate Resolution 111, the first-ever US acknowledgement Resolution of the tragedy of that voyage, 36 surviving passengers--ranging in age from 71 to 91--are traveling to re-unite from as far as Tel Aviv, Israel; Manchester, England; and Toronto, Canada and from 27 U.S. cities: Arizona (Tucson), California (Camarillo, San Mateo, Ventura), Colorado (Denver),Florida (Aventura, Boynton Beach, Delray Beach), Georgia (Atlanta), Illinois (Northbrook, Chicago), Michigan (Kalamazoo), New Jersey (Highland Park, Lakehurst, Neptune, Paramus), New York (Bronx, Buffalo, Forest Hills, Ithaca, Kew Gardens, Princeton Junction), Ohio (Loveland), Pennsylvania (Elkins Park), Tennessee (Memphis), Washington (Seattle), and Wisconsin (Menomonee Falls)..

The landmark United States Senate Resolution 111 legislation was sponsored by U.S.. Senator Herb Kohl [WI], co-sponsored by Senator George V. Voinovich [OH], Senator Sam Brownback [KS], and Senator Ron Wyden [OR], and then unanimously passed by the U.S. Senate on May 19, 2009 that acknowledges the ramifications of the U.S. refusal to grant more than 900 Jewish refugees onboard a safe haven from Nazi persecution (view video: http://thestlouisproject.com/?page_id=144). World institutions accepting the signed resolution at the commemorative event for their preservation and public display will include an unprecedented group of world institutions: the U..S. Center for Legislative Archives (National Archives) that houses the most significant Congressional documents; United States Holocaust Memorial Museum; State of Israel; Yad Vashem; Simon Wiesenthal Center’s Museum of Tolerance; USC Shoah Foundation Institute for Visual History and Education; Oskar Schindler Family Archives [Schindler’s List]; Jewish Museum of Berlin; American Jewish Joint Distribution Committee (JDC); Jewish Museum of Florida; and The National Foundation For Jewish Continuity, Inc.

Participating special guests, speakers and dignitaries include the 36 surviving passengers, including SS St. Louis Passengers: Herbert Karliner, Liesl Loeb, and Col. Phil Freund (U.S. Army Retired); US Congressman Ron Klein,a member of the House Foreign Affairs Committee, who will receive the Passengers’ Appreciation Award; Ofer Bavly, Consul General of the State of Israel; Klaus H. D. Ranner, Consul General of the Federal Republic of Germany; Richard Hunt, Director for The U.S. Center for Legislative Archives (National Archives); Scott Miller, Director of Curatorial Affairs of the United States Holocaust Memorial Museum; Linda Slavin, Southern Director, Simon Wiesenthal Center’s Museum of Tolerance; Ari Zev, Director of Administration, USC Shoah Foundation Institute for Visual History And Education; Eric Fusfield, Deputy Director of the Center for Human Rights and Public Policy, B’nai B’rith International; Rev. Rosemary Schindler, Trustee: Oskar Schindler Family Archives; Aaron Bernstein, Southern Director for the American Society for Yad Vashem; Dr. Irving A. Smokler, President, American Jewish Joint Distribution Center (JDC), the largest international Jewish humanitarian aid organization in the world today; Marcia Jo Zerivitz, Founding Executive Director, Jewish Museum of Florida; Robert Krakow,playwright/documentarian, Trustee for the U.S. Senate Resolution 111; and Howard Kaye, President, NFJC.
The program will open with luncheon program with speakers, including surviving SS St. Louis passengers and Rev. Rosemary Schindler, relative of Oskar Schindler. It will follow with the debut of Robert Krakow’s original thought-provoking play, “The Trial of Franklin D. Roosevelt” set before the Eternal Court of Justice exploring the historical and political forces influencing Roosevelt’s policies regarding the plight of Jewish refugees. The program concludes with a Hanukkah Menorah lighting with SS St. Louis passengers and a special beachfront dedication ceremony.

US CONGRESSMAN RON KLEIN TO RECEIVE “PASSENGER APPRECIATION” AWARD

Following the passenger-signing and presentation ceremony, U.S. Congressman Ron Klein, who represents Florida’s 22nd Congressional District and serves as a member of the House Foreign Affairs Committee for which he is the Vice Chair of the Middle East Subcommittee, will be presented the “Passengers’ Appreciation” Award in recognition of his efforts in authoring and spearheading the passage of the Florida State Holocaust Education Act while he served as Florida State Senator that mandated the teaching of the lessons of the Holocaust in all of the state’s public schools.

“This unprecedented historic assembly with the surviving St. Louis passengers publicly signing the landmark U.S. Senate Resolution 111 among world and U.S. dignitaries will serve as further testimony to the fact that the SS St. Louis voyage was an internationally significant turning point in world history, its ramifications, and its relevance today as intolerance, bigotry, and genocide continue on a global scale,” noted Howard Kaye, president of The National Foundation for Jewish Continuity, Inc. “ Being held on the second day of Hanukkah gives added meaning to this rare gathering when the Jewish community unites with world leaders as Jewish adults and teens personally witness and engage in becoming an active part of writing a new page world history, connecting them with their heritage to protect, honor and extol the virtues of their birthright and legacy for future generations. We look forward to honoring of these “real life” heroes and their families who fought devastating odds seven decades ago, and felt it important to travel far distances in their senior years--while many are in declining health--to once again unite to bear witness to the watershed voyage so that the world and future generations best understand the SS St. Louis’s place in world history.”

Event Committee includes Jon and Bonnie (Sparaga) Kaye, board members of The National Foundation For Jewish Continuity, Inc.; Arlene Herson, national chair of the Legacy of Light Society of the United States Holocaust Museum in Washington, D.C.; Nancy and Barry Dershaw, Next Generations; Rabbi Barry J. Konovitch, event chairman for the 50th Anniversary Of The SS St. Louis Voyage; Betty Heisler Samuels, Historian And Author: “The Last Minyan To Leave Havana”; Estrella Behar; Rabbi Yossi Denburg; Dr. Irvin And Katherine Fleishman; Mitchell Fogel, Esq.; Guy Fronstin, Esq.; Melissa Fronstin; Chuck Gaspari, Esq.; Ruth Ann Kalish; Alan Kaye; Pamela Kaye; Leslie Kantor; Ralph Kier; Gary Lesser, Esq.; Stephen Lippy; Barry Mankow; Jay Shapiro, and Elizabeth Weprin.

Individual tickets range from $250 (general seating) and $350 (premium seating) to $500 (Heritage seating that includes a private meet, greet, and photos with survivors and dignitaries); reserved tables and sponsorship opportunities are available. To purchase tickets, visit www.thestlouisproject.com, call NFJC (561) 417-5099, or email info@foundationforjewishcontinuity.org. For sponsorship opportunities, visit www.thestlouisproject.comor contact Jon Kaye jkaye@kcompr.com at Kaye Communications, Inc., 561-392-5166.

ABOUT
The National Foundation for Jewish Continuity, Inc.’s (NFJC) mission is to promote, encourage, and preserve Jewish continuity through the arts. It was established to educate, and enlighten the various sectors and generations of the Jewish community on the significant worth/value of their Jewish birthright and challenge them to participate in protecting and continuing to honor the virtues of that birthright and legacy for future generations. NFJC works to achieve its vision through its development and/or underwriting of special events and educational programs, initiating meaningful partnerships and alliances in and outside of the Jewish community, and fulfilling grants using the arts -- from the performing to the fine arts -- as the primary medium. Headquartered in Boca Raton, NFJC is a non-profit private foundation that has applied for tax exempt status as a 501(c)(3) charity with the IRS. IRS approval is pending. Upon receiving its exempt status the Foundation will notify donors of the deductible/non-deductible portion of their contribution. For more information, contact The National Foundation for Jewish Continuity, Inc. at (561) 417-5099 or via info@foundationforjewishcontinuity.org.

June 03, 2009

ARE YOU LEAVING BUSINESS ON THE TABLE?

It is short-sighted to make assumptions that everyone--including your previous and current clients, colleagues and family members--knows all what you do or sell, who your ideal customers/clients are, and how you are different or better than your competition. And, most importantly, do they know to refer you?

If your circles of influence are not aware of all you do, than your sales funnel and your ability to increase business and grow revenues will be finite. For example, if you have done a brilliant job representing your client in one particular area of service or in providing one type of product...then referrals from those satisfied clients will mostly be pigeonholed to that service or product alone.

As a result, you will lose the power of garnering exponential revenue-generating opportunities (from those who already have a need for your service or product) to a colleague or competitor...And the unsettling part is that you had no idea you were so close to these new business opportunities.

For example, if you are a
financial or legal professional who provided only residential mortgage counsel to a client, and they did not know that you or your firm also provides other areas of counsel and services they are not using, then you have definitely “left that business on the table.” Here is why...Since they do not know that you or a member of your firm also provides bankruptcy and corporate turnaround counsel or healthcare benefits and workers’ comp planning (that their boss may be now seeking), review and/or preparation of corporate contracts (that their sister-in-law’s company may soon need), or nonprofit governance counsel (for which their church, synagogue, or other charity of choice is pursuing)...you have lost any opportunity to capture those revenue-generating prospects. They did not know you exist to support their needs.

This type of business development faux paux is not prevalent in just one single business industry, category or management level, but rather it is a rampant business-zapper across the board from retail, entertainment, healthcare, legal, and nonprofits to C-Suite level executives, and entrepreneurs. We at Kaye Communications, Inc. coach clients on how to effectively “look inside” and integrate communications channels to maximize opportunity to grow and dominate their marketplace.

To learn more about how you can bring more business to the table, contact Jon A. Kaye, Chief Marketing Officer for Kaye Communications, Inc. at (561) 392-5166 or via email at jkaye@kcompr.com. Jon has a 20-year career in hospitality marketing and sales, plus 13 years co-partnering Kaye Communications, developing strategic plans for a variety of clients in the resort, private club, healthcare, retail, entertainment, professional services (legal, financial, medical, Realtor™), commercial and residential development, government agencies, nonprofit organizations, etc.

THE BEST TIME TO PLAN FOR A COMMUNICATIONS CRISIS IS BEFORE YOU ARE IN ONE


(but if you are already there...do not waste a moment
to engage a seasoned communications specialist)


If your company or a client of yours is facing bankruptcy or foreclosure, in the process of turbulent turnaround management, or experiencing negative news media coverage, it is important that a crisis communications plan is developed and executed to work in your best interest.

Many times we read in the news media the phrase "no comment" by a company CEO or its attorney, but while it maybe legally prudent, it does little to uphold a positive positioning of a company or individual.
Depending upon the issue, the reality is most often readers will perceive the "no comment" to be a sign of guilt, disconnect, and weakness from one who previously may have been quoted on a variety of high profile topics, hiding behind lawyers (as what can happen in celebrity-related matters)...all of which, you will agree, is not always in one's best interest.

A well-seasoned crisis communications specialist knows how to work closely with a client’s attorneys, C-suite executives, human resources management, regulatory agencies, civic leaders, etc. to effectively strategize a plan of action (from pre-planning for an anticipated crisis to post-crisis management). They will know when to engage various departments or outside entities, develop and manage the messaging, handle all aspects of news media relations (including media training for executives, and sometimes serving as a company spokesperson), etc.


“To be effective, Crisis Management is not for the faint-hearted, it is for the results-hearted,” notes Bonnie S. Kaye, president and chief strategist of Kaye Communications, Inc. who directs the firm’s KCOM CrisisPro services. “Companies and individuals must first commit and entrust themselves to a seasoned crisis specialist and then be open to the honest feedback. At KCOM, we tell our clients what they need to hear, not just what they want to hear.”

She adds that, “While at times, it may seem like a 'downer' to hear about obstacles and market push back, you cannot effectively develop and manage a communications crisis plan and make sound decisions if your counselor does not outline every potential scenario prior to setting a direction. There can always be surprises (i.e. an unanticipated jury verdict, a whistle blower, construction accident, high-profile crime), but your crisis communications professional's counsel should be taken in the same light as counsel from your attorney or financial counselor who regularly advises you on potential pitfalls in their area of expertise.”

To learn more about KCOM CrisisPro, contact Bonnie S. Kaye, President and Chief Strategist at Kaye Communications, Inc. at (561) 392-5166 or via email at bkaye@kcompr.com. Bonnie has a 25-year career in public relations and marketing agency plus a five-year tenure in corporate communications for Time Warner’s Home Box Office (HBO) responsible for a 14-state Northeast U.S. region. A published journalist in area of public/private partnerships, and a board member of the Greater Boca Raton Chamber of Commerce (for which she serves as Communications Task Force chair), Bonnie has co-partnered Kaye Communications, developing and implementing internal and external communications plans (including crisis management) for a variety of clients in healthcare, business-to-business and consumer-driven organizations, professional services (legal, financial, medical, Realtor™), resort, private club, retail, entertainment, commercial and residential development, government agencies, nonprofit organizations, etc.

STANDING STILL? TO MAXIMIZE MARKETING ROI BEGIN WITH KAYE COMMUNICATIONS' NEW KCOM EVAL-U™ SERVICE


"My father (who would have just turned 92) was ahead of his time...he repeatedly said to me, 'You cannot possibly know where you are going, if you have no idea where you are today,'" notes Kaye Communications, Inc. President & Chief Strategist Bonnie S. Kaye. As more and more businesses are re-visioning and refining to meet the needs of today's marketplace, Kaye Communications, Inc. has done its due diligence and developed its new KCOM EVAL-U™ service to help clients assess and enhance communications programs for small and large businesses, professional services providers and nonprofits.

Knowing that the foundation for building a strong communications program begins with an in-depth solid review and evaluation of the "state-of-the-business" with respect to its current and future revenue goals, the KCOM EVAL-U service is available to companies and organizations of all sizes. The service includes client discovery sessions, review of past and current marketing channels and their effectiveness, informal and formal focus groups, shopper service, analysis of marketing strengths, weaknesses, obstacles and threats, and action plan recommendations for enhancement.

“In a fast-paced world with sufficient cash flow in pre-economic tsunami days, businesses kept doing business the way they have been doing business for years without a concern for a formal PLAN B, C, or D if any need arose (including an executive succession plan),” adds Bonnie. “During the pre-downturn time, the denial approach masked underlying fundamental business development issues while significant lines of credit from banks were easy to secure, hedge funds and investors were providing substantial working capital, and employment rates were high so employees could keep the economic wheels moving for a variety of industries by buying homes, cars, refrigerators, and going to dinner several times a week.”


To succeed today, all businesses need to review and assess their unique selling proposition (what differentiates them from their competition), and to whom and how they are communicating the value of their product and service. We often hear resistance to change...”we have never done that before”, but reality is:

  • In today's highly competitive business and ever-changing communications environment, traditional public relations and marketing approaches alone, can no longer deliver desired results. Afterall, what is traditional today, may no longer be traditional within even a matter of weeks. It is in looking ahead-not just at today's agenda-that a business must effectively prepare for tomorrow, and tomorrow's tomorrow.
  • To achieve results-driven success you must effectively blend traditional and non-traditional approaches, and not rely on repetitive “cookie-cutter” plans and programs that may have worked for a business in the past, but are no longer relevant to today's and tomorrow's goals.
  • At KCOM, the process requires a synergistic combination of research (formal and informal); knowledge of a client's business and how they do their business; familiarity of a client's clients and customers; and ability to distinguish a client from their competition. That all reinforced by the keen ability to identify new, untapped prospects; absence of tunnel vision (a common and costly error); clear mutually agreed upon objectives; a purpose-built communications plan; a realistic budget, and astute implementation.
To learn more about the new KCOM EVAL-U service, contact Bonnie S. Kaye, President and Chief Strategist at Kaye Communications, Inc. at (561) 392-5166 or via email at bkaye@kcompr.com. Bonnie has a 25-year career in public relations and marketing agency plus a five-year tenure in corporate communications for Time Warner’s Home Box Office (HBO) responsible for a 14-state Northeast U.S. region. A published journalist in area of public/private partnerships, and a board member of the Greater Boca Raton Chamber of Commerce (for which she serves as Communications Task Force Chair), Bonnie has co-partnered Kaye Communications, developing and implementing internal and external communications plans (including crisis management) for a variety of clients in healthcare, business-to-business and consumer-driven organizations, professional services (legal, financial, medical, Realtor™), resort, private club, retail, entertainment, commercial and residential development, government agencies, nonprofit organizations, etc.

WHY OUTSOURCING MARKETING & PUBLIC RELATIONS SAVES AND MAKES YOU MONEY

In tough economic times with difficult decisions to be made to improve a balance sheet, the natural instinct for most business owners is to cut back rather than invest for success. However, true visionaries know that, even in a shrinking marketplace, there is ample business out there, and they proactively and aggressively pursue their share.

Just as businesses rely heavily on the specialized advice of their attorneys and accountants, visionaries know the value of having a strategic communications counselor on their senior "think tank" team. Engaging a proven, seasoned outside counselor, such as an integrated marketing and public relations firm with a successful ROI track record, will:
  • add more specialized expertise to your team and "think tank"

  • add more team member support (more hands and brains) without increasing your payroll, benefits, etc.
  • allow C-Suite and management teams to remain steadfastly focused on building their core business (what they do best), while experienced communications professionals focus on what they do best

  • immediately increase and broaden your circle of relationships with your firm as a third-party endorser
  • assist you in re-visioning to best capture market and news media opportunities today, while planning for future growth

  • provide thought-provoking outside perspectives to prevent costly tunnel vision

  • save money (by averting detrimental mistakes in image building, branding, printing/production; and eliminate non-results-generating activities/initiatives)

  • help grow business by:
  • developing and managing a flexible strategic plan
  • identifying and introducing new and untapped markets, referral sources, and media opportunities
  • recommending in-line diversification and/or repositioning
  • increasing credibility by serving as your “market” ambassador
  • interacting with the firm’s established relationships
  • help avoid or navigate through an unanticipated crisis ("The best time to search for a crisis manager or plan for a crisis is not while you are in the midst of one!")